No | Courses Code | Mata Kuliah | Courses | Credit Unit |
1 | SIK-2-1-314 | Metodologi Penelitian Komunikasi Kualitatif | Qualitative Communication Research Method | 3 |
2 | SIK-2-1-316 | Teknologi Informasi (Perkembangan Teknologi Komunikasi) | Communication Technology And Digital Media Studies | 3 |
3 | SIK-2-1-334 | Perilaku Konsumen | Consumer Behavior | 3 |
4 | SIK-2-1-329 | Komunikasi Pemasaran | Marketing Communication | 3 |
5 | SIK-2-1-337 | Disain Komunikasi Visual | Visual Communication Design | 3 |
6 | SIK-2-1-331 | Periklanan | Advertising | 3 |
7 | SIK-2-1-341 | Komunikasi Politik* | Political Communication | 3 |
Total Credit Unit | 21 |
The following is a detailed explanation of each of the courses above:
4TH Semester | |
Course | Qualitative Communication Research Method |
Credit | 3 |
Description (English) | Introduction to qualitative research methods including open-ended questionnaire, in-depth interview, conversation/ discourse analysis, rhetorical research, media analysis, and ethnography of communication. |
Syllabus | Click here |
Course | Communication Technology and Digital Media Studies |
Credit | 3 |
Description (English) | This course convergence and media information technology, telecommunications and its relationship to citizenship and the social and industrial implications of new media. |
Syllabus | Click here |
Course | Consumer Behavior |
Credit | 3 |
Description (English) | A comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Deepens a student’s knowledge about consumer psychology and applies the knowledge from the perspective of a marketing manager. |
Syllabus | Click here |
Course | Marketing Communication |
Credit | 3 |
Description (English) | The course studies in an in-depth fashion the theoretical and structural models of marketing communication and aims to equip students with the tools necessary to create a coherent and fully integrated promotional campaign. |
Syllabus | Click here |
Course | Visual Communication Design |
Credit | 3 |
Description (English) | This course introduces students to a practice-based, hands-on approach to visual communication design. Students will learn the about vector and raster graphics, and edit images using some of the most commonly used photo editing software in the visual design industry. |
Syllabus | Click here |
Course | Advertising |
Credit | 3 |
Description (English) | A comprehensive study of basic principles and practices of advertising that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This course will provide a foundation for advanced advertising courses. |
Syllabus | Click here |
Course | Political Communication |
Credit | 3 |
Description (English) | The aim of this course is to provide you with a working knowledge of the major framework, theory, and research findings in the field of advertising management. The aim of this course is not just to learn the material, but to integrate it and applying them This course offers an overview of the main theories, concepts and empirical approaches to the subject of political communication in democratic countries. |
Syllabus | Click here |