No | Courses Code | Mata Kuliah | Courses | Credit Unit |
1 | SIK-2-1-347 | Opini Publik Dan Propaganda* | Public Opinion And Propaganda | 3 |
2 | SIK-2-1-340 | Riset Komunikasi Strategis | Strategic Communication Research | 3 |
3 | SIK-2-1-330 | Manajemen Public Relations | Public Relations Management | 3 |
4 | SIK-2-1-349 | Manajemen Pemasaran Sosial* | Social Marketing Management | 3 |
5 | SIK-2-1-332 | Strategi Kreatif | Creative Strategy | 3 |
6 | SIK-2-1-312 | Sosiologi Komunikasi | Sociology Of Communication | 3 |
7 | SIK-2-1-335 | Teknik Lobi Dan Negosiasi | Lobby And Negotiation | 3 |
Total Credit Unit | 21 |
*Elective Course
The following is a detailed explanation of each of the courses above:
5TH Semester | |
Course | Public Opinion and Propaganda |
Credit | 3 |
Description (English) | This course is structured to present knowledge, understanding, and analysis for students in the study of public opinion regarding the development of democracy, empirical forms of public opinion, the role of mass media and social media in shaping public opinion, ideology and polarization, individual and social values in public opinion, as well as the impact of public opinion on public policy. In addition, this course also discusses in depth about propaganda in terms of the definition and two theoretical points of view of propaganda, the history of propaganda, techniques in propaganda, and ethics in propaganda. |
Syllabus | Click here |
Course | Strategic Communication Research |
Credit | 3 |
Description (English) | Explore strategic communication in an increasingly complex world. Through theoretical perspectives, case studies, and a hands-on project we will develop a deeper understanding of the strategic framework that underlies efficient and meaningful communications. |
Syllabus | Click here |
Course | Public Relations Management |
Credit | 3 |
Description (English) | This course is designed to give students competent to understand (C2), apply (C3), and analyze (C4) public relations management concepts and theories related with issues of foundations, management processes, publics, and practices in economical, political, social and cultural contexts |
Syllabus | Click here |
Course | Social Marketing Management |
Credit | 3 |
Description (English) | Social marketing tries to change people’s behavior for the benefit of the society as a whole. This course focuses on the implementation of marketing concepts and techniques for social campaigns, which the main objective is changing social behaviors of the society. |
Syllabus | Click here |
Course | Creative Strategy |
Credit | 3 |
Description (English) | This course will prepare for the future of work by building your creative, writing and persuasion muscles. This course will help students to see opportunities in new ways, design inspiring strategies, and work effectively with new team structures in the modern workplace. |
Syllabus | Click here |
Course | Sociology of Communication |
Credit | 3 |
Description (English) | This course has aims to provide students with a general understanding of the human communication process including communicating identities, perceiving, understanding, responding; understand how to developing effective human communication skill including sending verbal and non verbal communication, listening & responding. This course also focus on the basic study of communication in certain context such us rhetorical communication, communication across culture and also mediated communication issues including mass media and communication, communication through social and other interactive media (digital communication). |
Syllabus | Click here |
Course | Lobby and Negotiation |
Credit | 3 |
Description (English) | The course is aimed at developing analytical and communication skills that are necessary for successful business negotiations. The negotiation is described as a complex three-stage process which consists of preparation, negotiating, and post-negotiation implementation and evaluation. |
Syllabus | Click here |