5TH SEMESTER IUP

No Courses Code Mata Kuliah Courses Credit Unit
1 SIK-2-1-347 Opini Publik Dan Propaganda* Public Opinion And Propaganda 3
2 SIK-2-1-340 Riset Komunikasi Strategis Strategic Communication Research 3
3 SIK-2-1-330 Manajemen Public Relations Public Relations Management 3
4 SIK-2-1-349 Manajemen Pemasaran Sosial* Social Marketing Management 3
5 SIK-2-1-332 Strategi Kreatif Creative Strategy 3
6 SIK-2-1-312 Sosiologi Komunikasi Sociology Of Communication 3
7 SIK-2-1-335 Teknik Lobi Dan Negosiasi Lobby And Negotiation 3
 Total Credit Unit 21

*Elective Course

The following is a detailed explanation of each of the courses above:

5TH Semester
Course Public Opinion and Propaganda
Credit 3
Description (English) This course is structured to present knowledge, understanding, and analysis for students in the study of public opinion regarding the development of democracy, empirical forms of public opinion, the role of mass media and social media in shaping public opinion, ideology and polarization, individual and social values in public opinion, as well as the impact of public opinion on public policy. In addition, this course also discusses in depth about propaganda in terms of the definition and two theoretical points of view of propaganda, the history of propaganda, techniques in propaganda, and ethics in propaganda.
Syllabus Click here
Course Strategic Communication Research
Credit 3
Description (English) Explore strategic communication in an increasingly complex world. Through theoretical perspectives, case studies, and a hands-on project we will develop a deeper understanding of the strategic framework that underlies efficient and meaningful communications.
Syllabus Click here
Course Public Relations Management
Credit 3
Description (English) This course is designed to give students competent to understand (C2), apply (C3), and analyze (C4) public relations management concepts and theories related with issues of foundations, management processes, publics, and practices in economical, political, social and cultural contexts
Syllabus Click here
Course Social Marketing Management
Credit 3
Description (English) Social marketing tries to change people’s behavior for the benefit of the society as a whole. This course focuses on the implementation of marketing concepts and techniques for social campaigns, which the main objective is changing social behaviors of the society.
Syllabus Click here
Course Creative Strategy
Credit 3
Description (English) This course will prepare for the future of work by building your creative, writing and persuasion muscles. This course will help students to see opportunities in new ways, design inspiring strategies, and work effectively with new team structures in the modern workplace.
Syllabus Click here
Course Sociology of Communication
Credit 3
Description (English) This course has aims to provide students with a general understanding of the human communication process including communicating identities, perceiving, understanding, responding; understand how to developing effective human communication skill including  sending verbal and non verbal communication, listening & responding.  This course also focus on the basic study of communication in certain context such us rhetorical communication, communication across culture and also mediated communication issues including mass media and communication, communication through social and other interactive media (digital communication).
Syllabus Click here
Course Lobby and Negotiation
Credit 3
Description (English) The course is aimed at developing analytical and communication skills that are necessary for successful business negotiations. The negotiation is described as a complex three-stage process which consists of preparation, negotiating, and post-negotiation implementation and evaluation.
Syllabus Click here

 

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