4TH SEMESTER IUP

No Courses Code Mata Kuliah Courses Credit Unit
1 SIK-2-1-314 Metodologi Penelitian Komunikasi Kualitatif Qualitative Communication Research Method 3
2 SIK-2-1-316 Teknologi Informasi (Perkembangan Teknologi Komunikasi) Communication Technology And Digital Media Studies 3
3 SIK-2-1-334 Perilaku Konsumen Consumer Behavior 3
4 SIK-2-1-329 Komunikasi Pemasaran Marketing Communication 3
5 SIK-2-1-337 Disain Komunikasi Visual Visual Communication Design 3
6 SIK-2-1-331 Periklanan Advertising 3
7 SIK-2-1-341 Komunikasi Politik* Political Communication 3
 Total Credit Unit 21

The following is a detailed explanation of each of the courses above:

4TH Semester
Course Qualitative Communication Research Method
Credit 3
Description (English) Introduction to qualitative research methods including open-ended questionnaire, in-depth interview, conversation/ discourse analysis, rhetorical research, media analysis, and ethnography of communication.
Syllabus Click here
Course Communication Technology and Digital Media Studies
Credit 3
Description (English) This course convergence and media information technology, telecommunications and its relationship to citizenship and the social and industrial implications of new media.
Syllabus Click here
Course Consumer Behavior
Credit 3
Description (English) A comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Deepens a student’s knowledge about consumer psychology and applies the knowledge from the perspective of a marketing manager.
Syllabus Click here
Course Marketing Communication
Credit 3
Description (English) The course studies in an in-depth fashion the theoretical and structural models of marketing communication and aims to equip students with the tools necessary to create a coherent and fully integrated promotional campaign.
Syllabus Click here
Course Visual Communication Design
Credit 3
Description (English) This course introduces students to a practice-based, hands-on approach to visual communication design. Students will learn the about vector and raster graphics, and edit images using some of the most commonly used photo editing software in the visual design industry.
Syllabus Click here
Course Advertising
Credit 3
Description (English) A comprehensive study of basic principles and practices of advertising that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This course will provide a foundation for advanced advertising courses.
Syllabus Click here
Course Political Communication
Credit 3
Description (English) The aim of this course is to provide you with a working knowledge of the major framework, theory, and research findings in the field of advertising management. The aim of this course is not just to learn the material, but to integrate it and applying them This course offers an overview of the main theories, concepts and empirical approaches to the subject of political communication in democratic countries.
Syllabus Click here

 

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