| Profile and Competence |
The profiles of graduates of the Undergraduate Communication Study Program are:
- Strategic Communication Professionals
Designer and executive of professional work in the field of strategic communication (business marketing/social /political communications, advertising, PR) by applying a professional code of ethics. Graduates have the advantage of managing projects.
- Journalistic Professionals
Designer and implementer of professional work in the field of journalism (print, electronic, new media) based on a journalistic code of ethics. Graduates have the advantage of managing journalistic projects. Graduates have multi-platform capabilities for journalism and digital entrepreneurship.
- Researcher / Analyst
Implementers of communication research with qualitative and quantitative approaches who are able to present research results in forums and write research results in scientific journals.
| Learning Outcomes of he Graduates |
| Attitude: |
- Being devoted to God Almighty and able to show a religious attitude;
- Upholding human values in carrying out duties based on religion, morals and ethics;
- Contributing to improving the quality of life in society, nation, state, and advancement of civilization based on Pancasila;
- Acting as citizens who are proud and love the country, have nationalism and a sense of responsibility to the state and nation;
- Respect the diversity of cultures, views, religions and beliefs, as well as the original opinions or findings of others
- Work together and have social sensitivity and care for the community and the environment
- Obeying the law and discipline in social and state life
- Internalizing academic values, norms and ethics
- Demonstrate an attitude of responsibility for work in their field of expertise independently
- Internalizing the spirit of independence, struggle, and entrepreneurship
| Matery of Knowledge: |
- Mastering the basics of communication science and communication theory at the level of communication (interpersonal, group, organizational, mass) and communication contexts (social, economic, political and cultural).
- Mastering the basics and theories of strategic communication in commercial, social and political contexts.
- Mastering the basics and theories of journalism which include collection, coverage, writing, editing and publication of news for print, broadcasting and online media (multi-media journalism). Master basic knowledge about creative content and digital entrepreneurship.
- Master the basic principles of communication research.
- Mastering the basic principles of scientific philosophy which includes ontology, epistemology, axiology and methodology.
- Have knowledge and understanding of the development of science and technology in the field of communication.
- Have knowledge of communication approaches to contribute to solving social problems.
| General Skills |
- Able to apply logical, critical, systematic, and innovative thinking in the context of developing or implementing science and technology that pays attention to and applies humanities values in accordance with their field of expertise.
- Able to demonstrate independent, quality and measurable work.
- Able to study the implications of developing or implementing science and technology that pay attention to and apply humanities values according to their expertise based on scientific principles, procedures and ethics in order to produce solutions, ideas, designs, or art criticism.
- Able to compile the results of the study in the form of working papers, design specifications, or art essays, and upload them on the college website.
- Able to make decisions appropriately in the context of problem solving in their area of expertise, based on information and data results.
- Able to maintain and develop networks with mentors, colleagues, peers both inside and outside the institution.
- Able to be responsible for the achievement of group work and to supervise and evaluate the completion of work assigned to workers under their responsibility.
- Able to carry out the self-evaluation process of the work group under their responsibility, and able to manage learning independently.
- Capable of documenting, storing, securing, and recovering data to ensure validity and prevent plagiarism.
| Special Skill: |
- Able to master skills in the field of communication science.
- Able to identify and solve communication problems based on a professional code of ethics.
- Able to design and carry out communication research using qualitative and quantitative methods.
- Able to manage professional work in journalism and creative content on the basis of a relevant code of ethics. Graduates have the advantage of managing journalistic projects and creative content. Graduates have skills in the field of multi-platform journalism and digital entrepreneurship
- Able to plan to implement and evaluate commercial, social and political campaign activities.
- Able to operate communication technology media, interact and collaborate with other parties to manage communication projects.
- Communicator (able to communicate verbally and in writing).
- Professional (work according to principles, commitment, uphold the code of ethics, reliable).
- Leader (adaptive, responsive to the environment, initiative, solving problems).
- Entrepreneur (high work ethic, innovative, independent, motivational, creative).
- Thinker (critical, researcher, lifelong learning, analytical skills, logical argument).
- Teamwork (can work together)
- Educator (become an agent of change).