Monday, August 19, 2024 – Participating in the Community Service Program (KKN) is a mandatory experience for every university student. Gracia Angel, a 2024 KKN student from Universitas Diponegoro (UNDIP), was assigned to carry out her KKN duties in the Ampel area, specifically in Ngargosari Village.

To her surprise, Gracia Angel discovered a renowned micro, small, and medium enterprise (UMKM) in Ngargosari Village known for its Moachi cakes. This business, established in 2010, has continued to thrive to this day. The cakes’ delicious, savoury, and rich flavours have not only won over the local community but also led to daily shipments to souvenir shops in various cities, including Yogyakarta, Magelang, Solo, and Karanganyar. The business has even shipped its products as far as Kalimantan.

Learning of this success, the 21-year-old student, who is also a well-known singer in Semarang, decided to create a review video featuring the entire team behind Moachi Gemar Abadi. Gracia Angel’s first activity was to capture footage of the Moachi production process, from its initial stages to packaging.

“I founded Moachi Cakes because Boyolali didn’t have anything like it, and I also wanted to create job opportunities for my neighbours,” said Mrs. Yuni, the owner of the UMKM. In the review video produced by Gracia Angel, she mentioned that the combination of the savoury peanut flavour and the chewy texture of the Moachi is the “Best Combo.”

The three-minute video, uploaded to her Instagram account @graciaangel.18, aims to pave the way and enhance digital marketing efforts for Moachi Gemar Abadi.

Writer: Gracia Angel M.P

Email: graciaangelmp@gmail.com.***